Italian luxury car-maker Maserati has appointed Motorline to represent it in Kent. From mid-January Motorline Maserati will operate out of a temporary showroom and workshop facility in Bircholt Road, Maidstone, pending the build of a brand new solus Maserati dealership featuring a five-car showroom and full workshop facilities.
Glen Obee, chairman of Motorline, said: ‘We are delighted to have been given the opportunity to represent Maserati in the Kent territory and at such an exciting time when Maserati’s new model announcements will result in significant growth in volume and build on the brand’s widening appeal. Our investment in dedicated new facilities at Maidstone will allow us to offer the very best motor retail experience to Maserati drivers and reflects our confidence in the brand’s future business model.’
Maserati’s network development manager David Aldcroft added, ‘It is a great pleasure to bring Maserati back to Kent and in partnership with Motorline. They have an excellent reputation for offering great customer care and know the local area very well. Their business has shown an ability to grow extensively with some exceptional results and this is testament to the Motorline ethos. With this progressive attitude and our fantastic new product range we anticipate some great future results.’
Maserati is aiming to increase its annual worldwide sales from under 7000 units to 50,000 by 2015, by expanding its model line-up and global dealer representation. It has already renewed the Quattroporte luxury saloon, launched the BMW 5-Series rivaling Ghibli saloon and also plans an SUV called Levante. The marque celebrates its 100th anniversary this year.